Cheap Website Design 102 - Still Thinking Small Business

In my first article I discussed the concept of cheap website design. I had primarily focused on initial thoughts for people with small businesses and no website. In this modern day and age the website is an absolute necessity and if this was not made clear to you in the first article then let me make it clear now. The cost of creating a website is so small that you should be getting one now even if your business website is a simply a few pages with some related articles and advertising. This article is going to explore some other considerations you may want to think about before deciding which cheap website design company you are going to use.

You will most likely have used Google at some point in your life. Given the company’s dominance of the search engine market on the internet there is a huge chance that you arrived on this page through a Google search. The other thing that Google has done really well is advertising. It generates a significant portion of the company’s income and has made a number of web entrepreneurs extremely rich. Now if you really want to find out a little more about how Google’s advertising model, known as Google Adsense, works then please read this.

So why mention Google Adsense? Well the simple reason is that as soon as people hear about it they will focus on the idea of electronically targeted advertising making revenue for their website and business. There are some people online who make a tremendous amount of money by creating websites specifically designed to give users information on key topics and then deliver advertising related to those topics. It takes a lot of time and effort to make money in this way so be wary of get rich quick schemes.

For those people considering cheap website design to give their business its’ first electronic exposure you should probably be aware of the following. Google advertising predominantly favours those people who can reach the top 10 Google search. In fact the person who's number one in the Google search will receive around half of the search traffic. It is highly unlikely that your website will get to one of these favourable positions for a long time, if ever. That isn’t a negative statement, it is wholly realistic.

What you may wish to consider rather than Google advertising is a more traditional advertising approach. You may already have advertisers paying for advertising within your business already. Once your website has been launched you can simply offer those advertisers space on line as part of their existing package on for an additional fee. Many people forget about their existing advertising revenue in the search for those internet dollars. Your existing advertising is already a guaranteed revenue stream so use it.

Another method to make cheap website design even cheaper is to use referrals and commissions. Many website design companies will offer you are a referral or commission if you bring additional customers to them. 

Some websites will offer you a and some offer a simple flat rate [geelicious] and some offer a percentage of whatever your referred customer’s site costs. You could offset the entire cost of your design by getting customers to that cheap website design company. 

As well as this if you had a less ethical business approach you could push for your competitors to use these cheap website design services so you could see what the results were like before you commit. Just because you have chosen to build your website cheaply does not mean you have to sacrifice on your business. In other words cheap website design does not mean bad business.